The AI-generated deepfake video that cloned his face and voice racked up 4.7 million views on X alone. In Pakistan, a deepfake of former prime minister Imran Khan emerged around the national elections, announcing his party was boycotting them. Deepfakes of politicians are becoming increasingly common, especially with 2024 set up to be the biggest global election year in history. With tech companies adopting different measures across their platforms, a multi-prong approach is needed, she said. watch now"We should not just be relying on the good intentions of these companies," Chesterman added.

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